Apple is Top Dog

Author: admin (73 Articles)

Google has slipped to second place in its brand value as Apple has dethroned the four year leader.  Apple, which brand is now worth $153 billion, has toppled the tech giant through its ever increasing influence and presence in the corporate world with its consumer products.  Partly due to Apple’s scrutinizing attention to detail, it has sustained a cult following and has given the tech leader a ‘luxury brand’ stamp, giving them the ability to charge a premium for its products.  Technology is leading the branding list: Apple, Google, and IBM are 1, 2, and 3 respectively and Microsoft, AT&T and China Mobile round out the top ten at 5, 7, and 9 respectively.